The Inner Work of Leadership: Rewiring Subconcious Blocks
Ever feel like you're doing everything right, but still stuck? It’s not your strategy…it’s your subconscious.

Nikki chats with transformational speaker and coach Roya Mattis, creator of the Trifecta Method. Roya dives deep into the invisible forces that hold high performers back, those hidden subconscious blocks formed before we even turned seven. 😳

Through stories, science, and soul, she explains how rewiring happens not just in the mind, but also in the body and even at the DNA level. Roya also breaks down the powerful balance between masculine and feminine energy, and why the most impactful leaders master both.

If you’ve ever felt stuck, exhausted, or like your potential is just out of reach despite doing all the “right” things…this one’s for you. ⚖️

What Is Your Financial Blueprint?
What if your biggest money block was invisible… and inherited?

Welcome to a groundbreaking kickoff of a new Addicted to Betterment series with Nikki and David, and the incomparable financial coach, Roya Mattis. Together, they dive deep into the subconscious programming most of us never question: the invisible money stories we inherited long before we even earned our first dollar. 🧠

From cheese-and-cracker ceilings to yacht-level abundance, Roya masterfully unpacks how our earliest money memories silently set our financial thermostats, and how we unconsciously sabotage success when we out-earn our internal “deserve level.”

This isn’t your average money mindset talk. It’s about soul elevation, healing scarcity at the root, and stepping fully into your purpose-driven power with money as a tool, not a trap. 💸

LOVE. What Would Love Do? | Roya Mattis

What if the ultimate key to transformation isn’t tactics or hustle, but the radical, embodied practice of love, even in our hardest moments?

Roya Mattis is back with Nikki and David to unpack the most powerful force in the universe: love. Through a personal story of rage, betrayal, and choosing grace during the holidays, Roya walks us through the practical steps of moving from reaction to radical responsibility. This conversation isn’t about theory. It’s a masterclass in real-life, messy, courageous application.

As the trio explores why we so often stay stuck in old emotional patterns, they offer a compelling invitation to ask the question that changes everything: What would love do? Whether you're deep in self-work or just starting your healing journey, this episode is a light in the dark and a reminder that love isn’t soft. It’s strength in its highest form.

A Life That Looked Perfect. Until it Didn't! With Roya Mattis
Roya Mattis’s journey began behind a life that looked successful on the outside.

She had a high-level career, financial security, recognition, and everything she once believed would make her feel fulfilled.

But beneath the surface, she was struggling. Her body began to break down with chronic illness, and emotionally she felt empty, confused, and disconnected.

Spiritually, she sensed that something was deeply misaligned and that there was more to who she was meant to be.

Her turning point came when she realized that feeling stuck wasn’t a failure, but a sign that her old way of living no longer fit.

Powerful spiritual experiences helped her understand that she was being called to change and to help others do the same.

This marked the beginning of a long journey of healing, embodiment, and releasing patterns passed down through her family line.

Through her own transformation, Roya learned that true change doesn’t come from achievement or forcing growth, but from reconnecting with the body, honoring intuition, and living in alignment with truth rather than appearances.

From Ash to Fertile Soil

In this radiant Intl. Smile-A-Thon 2025 episode, Roya Mattis — speaker, coach, and founder of She-ness — invites us into five profound “rounds of life” she’s lived and transformed.

Born in Iran and raised in America, Roya bridges cultures and hearts. Her life lessons stem from the boardroom, the mirror, and the soul — from running a national hotel brand in her 20s to rebuilding herself after loss. She shares how God’s voice once whispered to her:

“Life is so much bigger than the moment you’re living right now.”

From that day, Roya chose resilience. She teaches the power of the pause — to sit in the discomfort and find the spark again. She reveals how speaking to your soul in the mirror rewires fear into faith.

Her story journeys through physical collapse and recovery, motherhood, and an unbreakable commitment to smile through pain. Even when her world burned to ash — through loss and divorce — she found that:

“From ash is fertile soil.”

Her message: burn the bridge to fear, choose no Plan B, and smile until your spirit remembers who you are.

👉 Subscribe for more inspiring stories from Intl. Smile-A-Thon 2025 — where every smile tells a story.

Entrepreneur Weekly

Roya Mattis was interviewed on Entrepreneur Weekly spanning a following of 3.5 million followers on FB & Twitter and 1.5 million on Instagram.

Episode #92: Women Entrepreneurs Embrace their SHE-ness
Published: May 19, 2018 Being a woman in corporate America isn't all roses and stylish pant suits. In this episode we discuss two platforms that celebrate the power of femininity: Women Entrepreneur and SHE-ness. Lydia Belanger, Associate Editor at Entrepreneur.com, announces the launch of Women Entrepreneur, a female focused vertical presented by Entrepreneur. This gritty and inspiring platform will showcase real-life success stories of women in business – hardships and all. Then, Independent National Sales Director for Mary Kay, Roya Mattis, hopes to usher women into what she calls the 3rd phase of the female revolution, SHE-ness. Roya reveals five steps to unapologetically tap into your inner power and shatter the proverbial glass ceiling in the process. Skip to 00:18:30 to hear Roya. 

From Ashes to Authenticity | The Unmasking Effect Podcast with Roya Mattis 🔥

What happens when life as you know it falls apart—and you’re forced to rebuild from the ground up? 

In this inspiring episode of The Unmasking Effect Podcast, Roya Mattis shares her raw, unfiltered journey through the dissolution of a 22-year marriage, the challenges of parenting through profound change, and the deep self-reinvention that transformed her life.

With grace, honesty, and courage, Roya reveals how she turned heartbreak into healing and uncertainty into empowerment. 

She doesn’t just tell her story—she gives you practical tools for cultivating resilience, embracing reinvention, and reconnecting with your authentic self.

++If you’re navigating a season of transition, craving clarity, or looking for inspiration to rise stronger than ever, this episode is for you.

👉 Hit play, subscribe for more powerful conversations, and join us on the journey of unmasking what it truly means to live authentically.

#TheUnmaskingEffect #RoyaMattis #Authenticity #Reinvention #Podcast @followers @highlight

A Women's Heart: Unveiling SHE-ness, Liberating Your Unique Power

Roya Mattis is an Intuitive Healer and Certified Coach with a successful business background and a profound intuition. Her approach integrates mind, body, and soul healing, including DNA passage work. Specializing in helping clients overcome imposter syndrome, relationship challenges, anxieties, and chronic health conditions, Roya's methods are effective, efficient, and permanent. Through her engaging energy and deep wisdom, she empowers clients to transform themselves and teaches them how to sustain it. After navigating the end of a 22-year marriage, Roya embarked on a journey of self-discovery, ultimately creating the life of her dreams. She now helps others do the same through private coaching and her program for women seeking to elevate their physical energy, feminine gifts, and relationships. Roya's podcast interview with Entrepreneur Magazine marked the debut of SHE-ness, a movement dedicated to embracing and embodying one's unique essence without apology.

How to UNITE to SELF — the FREEDOM of SHE

Roya speaks to business CEO's & business owners. Are you ready to uncover that ‘something’ you know is not quite right within you or your surroundings. While embracing the FREEDOM of ‘SHE’ you can find connection, compassion and empathy where high vibe women elevate and support each other to positively impact one another’s lives. Hear this empowering message of UNITY.

Life is Rich: BELIEVE in Inclusion NOT Exclusion

Episode #9: In celebration of International Women’s month, Roya joins Nate Scott on Life is Rich! It’s time to build a bridge between the 1st and 2nd phase. The 3rd is about filling the GAP. Healing our relationship within, with other women and with men. Enjoying the "it all" and be enjoyed. Uniting the genders for maximum prosperity; personally and professionally. SHE-ness is for those who BELIEVE in inclusion NOT exclusion. Who BELIEVE when you want a change, you start with SELF improvement. Who believe in UNIFYING not dividing.

The Feminine Has A Need To Win And A Need To Be Held

Roya speaks with GS Youngblood. GS, a men's coach and author of "The Masculine in Relationship", has a lively discussion with Roya Mattis, a powerful woman with a very strong feminine essence.

Topics include:

• How women can physically unsafe in the world
• The danger of a woman handling too much in the relationship
• The resentment the woman feels went the man doesn't step up and handle certain things - How even after 20 years together, you can still fix the toxicity in a relationship
• The importance of men quickly addressing kinks in the connection - even the "little" things
• How men prove that they "don't get it" by neglecting the "little things"
• How men can bring clear leadership, even when "shit's going down"

Defining Masculine & Feminine Energy & how it affects your relationships.

In coaching women for over 20 years, Roya uncovered the root cause of women's burdens for the price they continue to pay for the big calling on their life. Listen up is you're a high achieving chick!

Ambition Unboxed: The State of Women in the Workforce Today

Roya and Nicole Maaguo of Ambition Unboxed discuss the state of women in the workforce today. Learn how to show up confident and in control professionally.

Why did SHE-ness begin & the difference & benefits of masculine and feminine energy.

Listen also on Apple Podcasts

In this episode, I chat with Roya Mattis about the creation of SHE-ness. What started as a journey in personal development, led her to pursue what she calls is the 3rd revolution of women. It's all about UNIFY. She explains the difference between masculine and feminine energy and why it's essential to unify them both. She is witty, charming, brilliant, passionate about creating community, and an inspiration to those around her. Welcome to episode 48.

You can learn more about Roya and her work on IG @shenesstribe
These are our friends. These are your friends. AND they are living the extraordinary.

A Women's Heart Podcast : Liberating Your Unique Power

Roya Mattis is an Intuitive Healer and Certified Coach with a successful business background and a profound intuition. Her approach integrates mind, body, and soul healing, including DNA passage work. Specializing in helping clients overcome imposter syndrome, relationship challenges, anxieties, and chronic health conditions, Roya's methods are effective, efficient, and permanent. Through her engaging energy and deep wisdom, she empowers clients to transform themselves and teaches them how to sustain it. After navigating the end of a 22-year marriage, Roya embarked on a journey of self-discovery, ultimately creating the life of her dreams. She now helps others do the same through private coaching and her program for women seeking to elevate their physical energy, feminine gifts, and relationships. Roya's podcast interview with Entrepreneur Magazine marked the debut of SHE-ness, a movement dedicated to embracing and embodying one's unique essence without apology.

Starter Girlz: Energy and its relation to relationships and more

Roya Mattis is no stranger to the Starter Girlz Podcast. She made an appearance on episode 48 back in June of 2020. Roya is the creator of She-Ness, and she currently holds a position in an esteemed company held by approximately 225 women out of roughly 600,000 independent business owners. In this episode, we pick up where we left off. Roya talks about energy and its relation to relationships, feminine embodiment, the importance of releasing emotion, and how to go about doing that. She is passionate about helping women become energy magnates and improving their relationships in business and at home. She is a leader, a mentor, and a true inspiration to those around her. What started as an adrenal crash for Roya became the inspiration behind her work. Roya believes you have to free your soul to dance. Welcome to episode 128.

You can learn more about Roya and her work on IG @shenesstribe
These are our friends. These are your friends. AND they are living the extraordinary.

As the Leader Grows: The Number One Reason Relationships Fail

Ken Joslin has an authentic conversation with Roya Mattis, Founder of the SHE-ness Tribe, on how creating awareness around how you are contributing to your own frustrations.

AMP Up During Challenging Times

Episode #14: LIVE with Justin Prince. Roya and Justin discuss ways to help you AMP up your hope and prosperity during national crisis and challenging times!

From Ash to Fertile Soil – Roya Mattis | Intl. Smile-A-Thon 2025 | Episode 94
In this radiant Intl. Smile-A-Thon 2025 episode, Roya Mattis — speaker, coach, and founder of She-ness — invites us into five profound “rounds of life” she’s lived and transformed.

Born in Iran and raised in America, Roya bridges cultures and hearts. Her life lessons stem from the boardroom, the mirror, and the soul — from running a national hotel brand in her 20s to rebuilding herself after loss. She shares how God’s voice once whispered to her:

“Life is so much bigger than the moment you’re living right now.”

From that day, Roya chose resilience. She teaches the power of the pause — to sit in the discomfort and find the spark again. She reveals how speaking to your soul in the mirror rewires fear into faith.

Her story journeys through physical collapse and recovery, motherhood, and an unbreakable commitment to smile through pain. Even when her world burned to ash — through loss and divorce — she found that:

“From ash is fertile soil.”

Her message: burn the bridge to fear, choose no Plan B, and smile until your spirit remembers who you are.

👉 Subscribe for more inspiring stories from Intl. Smile-A-Thon 2025 — where every smile tells a story.